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1:51 a.m. - 2007-05-09 Being a youth means Questioning mind � questioning �truths�, finding their own truth, means questioning themselves, challenging the system/injustice, willing to put themselves forward, politically and socially conscious. Taking on challenges � taking up responsibilities, not being afraid of new challenges/ obstacles, striving towards their dreams and goals. Individual yet socially conscious � respecting the individual and knowing that each person has choices in life, to be different from the crowd, to be same as the crowd, more importantly to be true to themselves, and also understanding that each person is interdependent on one another in society, not being selfish and retarded. Statement Strategy or so-called Marketing Yes, we sound serious. Because we are. Why encourage the young to have fun, be hedonistic, obnoxious and selfish? We will engage them as peers, as equals, but we maintain our right to stick to our values. And I think covering their events/issues and staying relevant will be quite fun already. Tone for communications is: I�ll rather die than speak in the voice of stupid moron hype. Exceptions by all means allowed if reasonably intelligent. For a good gauge, look at http://www.pitchforkmedia.com/ but practice your judgment. we are full of idealism at this point in time...
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